projects
I help startups and series A—D teams to establish a strong connection between their product and customers
Permission.ai helps people own and earn from their data with a browser-based personal AI agent that protects privacy, handles tasks, and rewards users in ASK tokens. The brand needed a distinctive, consistent visual system that communicates trust, control, and prosperity—without leaning into generic “AI blue” or crypto clichés.
San Antonio Regional Hospital’s Population Health department serves diverse audiences—patients, teens, families, educators, and community partners. The legacy website carried valuable content but lacked discoverability, clear pathways, and modern accessibility. I redesigned the experience to make programs easier to find, participation simpler to start, and outcomes clearer to understand—while aligning with hospital standards and a welcoming, community-first tone.
Raw Collaborative—an Indian design festival—needed a website that embodies its brand’s duality: the vernacular roots of craft and the contemporary pulse of Indian design. The goal was to translate the festival’s visual identity into a cohesive, stamp- and motif-driven interface that feels tactile yet modern, while supporting exhibition discovery and event information.
‘A gym for the mind’. Foundations is an evidence-based B2B2C mental health app that offers a comprehensive library of exclusive, bite-sized tools and interventions designed to enhance mental well-being.
AiTudier is the educational system designed for easy management of a school great functionality, comfortable space and easy customization.In this platform, students and teachers can join in a class and manage everything.
Amazon Prime Video aims to provide multiple types of content for their streaming service, allowing themselves to differentiate from other competitors in the streaming service war. However, people using the smart tv platform found themselves struggling in navigating the application which results in people dropping off the platform much faster and therefore not being able to complete any sort of content provided to them. This leads to much lower engagement therefore lowering the retention in users over time. I led the redesign of the navigational experience, expediting the journey to their content so their decision making shortens the amount spent in looking for content they are interested in while also providing transparency so their journey does not feel like a fraud in the user's eyes.