Raw Collaborative
Raw Collaborative—an Indian design festival—needed a website that embodies its brand’s duality: the vernacular roots of craft and the contemporary pulse of Indian design. The goal was to translate the festival’s visual identity into a cohesive, stamp- and motif-driven interface that feels tactile yet modern, while supporting exhibition discovery and event information.
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The project was executed under Pomoco (formerly Fingerprint Collective). Pomoco is a new storytelling-driven design agency. It is at the precipice of the Indian context, working on ideas, projects, and experiences with a duality of the vernacular and the contemporary. Website: www.pomoco.in Raw Collaborative is a definitive design festival in the realm of Indian design (both contemporary and vernacular). The inspiration for the website design germinated from the brand's visual identity. The website consistently displays this language of motifs and stamps across all the pages.
This project documents the website design for Raw Collaborative, a design festival in India. Executed by Pomoco (formerly Fingerprint Collective) and myself, the site’s concept pulls directly from the brand identity—using a consistent language of stamps and motifs to create a tactile, archival feel across pages. The build leverages Figma for systemized components and Wix for rapid content updates, with assets refined in Illustrator and Photoshop. Published on June 4, 2024, the work centers on balancing heritage and modernity, making exhibition and event information clear while keeping the visual voice unmistakably tied to the festival.
year
2024
timeframe
30 days
tools
Figma, Wix
category
UI/UX
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